Well they do, but it's hard to tell in Advertising.
You think high school was bad, working in this business you will encounter more rejection than a fat kid with a lisp, limp and Harry Potter cape.
I mean, the only people who aren't criticising you and telling you to change are the person at the front desk and the folks in the mail room.
Everyone else thinks you suck. (Or so it seems.)
1. You get briefed on a project. You're excited.
2. You do some research, you come up with some ideas, you write them down.
3. You show your partner. You're excited.
4. Your partner says "Hmm, this is good, this is okay, this sucks."
5. You cross shit off your list. You feel defeated.
6. You and your partner come up with some new ideas and work on the stuff he/she liked.
7. You show your creative director. You're excited.
8. Your creative director says "Hmm, this is good, this is okay, this sucks."
9. You cross shit off your list. You feel defeated.
10. You and your partner come up with some new ideas and work on the stuff your creative director liked.
11. You show the account team and planner. You're excited.
12. They say "Hmm, this is good, this is okay, this sucks."
13. You cross shit off your list. You feel defeated.
14. You and your partner work on the stuff the account team liked.
15. You show the client. You're excited.
16. The client says, "Eh. This is good. This other stuff sucks."
17. You cross shit off your list. You cry.
18. You and your partner come up with new things and work on the things the client liked.
19. You cry.
20. You start all over again.
Oh! The life of a creative!
That's why you can't just go in with one idea. Or be too in love with any idea. Or not be willing to start over.
Get used to failing. Get used to being told no. Get used to getting back up.
P.S. Read The Outliers.
