The Art of Storytelling in Advertising

cave drawing: the original art of story telling

Who doesn't love a well-written ad and a well-told story? I'm a bit of a word nerd and a story snob (I avoid most movies and TV shows because they usually underwhelm and disappoint me. Also I have the attention span of a 3 ye Ooh look! Pretzels!)

These Halftime in America Chrysler ads are great examples of how you can fit a story in :30 seconds. They are compelling, relevant and one of them almost made me cry a little.

Check them out and start thinking about how you can craft stories and move people through advertising.