It takes a special brand (and/or awesome advertising) to make someone love your product eventhough they don't actually like/use your product.
A great example is my relationship with Skittles. I don't like Skittles. I don't eat Skittles. But I love rainbows. And randomness.
So every time I see a Skittles ad, I do two things: Smile and Share with a friend. (Who probably hates their teeth and will go eat Skittles immediately after watching)
I fall right into their subliminal-advertising-mind-control trap. Skittles pretty much owns me right now.
Check out this "interactive" video that lets you break this guy's grandmother's stuff.
(You click, he smashes, he gets blamed. Perfect crime.)
