Remember that saying "The customer is always right"? In our business, the client is always right.Even when they're not.
Which makes being a creative difficult at times. We come up with these interesting, engaging concepts that answer the brief's objectives, speak to the target and rock people's socks off. We come up with idea statements and manifestos to prove the concept's greatness. We present the concept with passion and fanfare. The account people talk their business talk and explain why this concept is going to change lives. The strategic planner chimes in about how the target market is going to fall to their knees and worship the brand.
And then the client says, "I don't know... It's too blue."
Sigh.
It takes time and training to know how to respond to crazy feedback like that, how to dig deeper to find the root of the problem, how to win them over and most importantly, how to not lose your shit.
I'm not going to talk about that today. Instead, I want to feature SharpSuits.net, a gallery of client feedback made into visually-appealing, non-heart-breaking posters.
The project was a fundraiser done by creatives across Ireland who picked some of the worst feedback they've gotten and turned it into art.
When life gives you lemons...
Here are some of my favs from the gallery. Check them all out at SharpSuit.net
