Here's RC's story.
(Side note and portfolio school plug: One of the best parts of portfolio schoo is the people you meet. For example, Caroline, who is now one of my best best friends. And RC, who I haven't seen since 2006, but follow on Facebook, Twitter and his blog. Not because I'm obsessed with him (not like with Cullen Jones) but because I'm entertained and inspired by him.
Hopefully you will be too.)
COOLNESS GRAPHED by RC JONES
Who are you?
RC Jones, Senior Copywriter, Chicago, Wunderman
Creator
of coolnessgraphed.tumblr.com
Why
did you start this tumblr?
A
tweet I wrote in the spring of 2011 was the inspiration for the first coolness
graph. "Whoopie cushions are cool, but I'm pretty sure that an
entire Whoopie couch would be awesome." My friend/coworker Dave
Theibert stopped by and said "Yeah, but Whoopi Goldberg wouldn't be cool
at all." I added that to the graph, and what started as a silly one-off
idea has transformed into a hobby that helps me express my creativity in a way
I'm not necessarily able to at work. And best off all, I have the only say and
the final say. I'm both the creative AND the client, and there are no
restrictions.
In
December 2011, I decided to create CoolnessGraphed.tumblr.com and began
uploading graphs. For the first two months, I would get a couple of comments,
likes or reblogs with each post. I didn't think many people were looking and
that was fine. I wasn't looking for creative validation, I just wanted to have
a place to collect and show the graphs.
Where
do you get your inspiration?
Conversations are probably my number one source of inspiration, followed by TV shows and movies, pop culture, Twitter, The Onion and the Internet. My wife, coworkers, and friends are big contributors, whether they realize it or not.
How often do you work on it? How do you keep it going?
Conversations are probably my number one source of inspiration, followed by TV shows and movies, pop culture, Twitter, The Onion and the Internet. My wife, coworkers, and friends are big contributors, whether they realize it or not.
How often do you work on it? How do you keep it going?
I
post anywhere from 1-10 graphs a week depending on how much time I have to
draw, scan and upload them. I have an ongoing list of ideas still to be
graphed. As long as I stay curious and keep my eyes, ears and brain open I have
no doubt that I can keep this going for a while.
What do you hope people would gain from it?
Laughter, entertainment, a break from the day, a different perspective, money for college (my son)
What
feedback have you gotten?
Tons, and it's all been positive.
Tons, and it's all been positive.
Around
Valentine's Day I shared a graph on Twitter about cool and uncool places to
declare your love. Nick Seaman, a friend and follower, unaware the graph was
mine, sent a tweet to the guys behind "I Love Charts." One of the
creators of that site then wrote an article about Coolness Graphed on Forbes.com. I was blown away, and my graphs were no
longer known to only a handful of people. Along with Forbes and I
Love Charts, a number of other sites have written about the Tumblr,
including SNAP!
Magazine, Pleated
Jeans, and The Fail Blog.
One graph has been liked or reblogged over 30,000 times on Tumblr alone. A
couple are in the 100s, some are around 50 notes, but most range from 4-20
reblogs or likes.
Does this help or hinder your work?
Does this help or hinder your work?
Both.
When I feel I've hit a wall on an assignment I can take a couple minutes, make
a graph, and come back to it with a fresh perspective. It's a release. If an
idea for a billboard or radio spot gets killed I translate it into a graph and
redeem the idea. Likewise, I’ve written copy based on ideas from graphs I’ve
made. At the same time though, in less-than-entertaining meetings I find myself
brainstorming graphs only to realize later that I might have missed some
important details.
What's
next?
More
graphs. I've had a number of people tell me I should make a book of them. Or
try to syndicate them. We'll see. I'm not sure which of those things is cooler.
What advice do you have for creative wannabes?
Look, read, walk around and take in the world. Do things that seem
like they have nothing to do with creating. Not only are those healthy
habits, chances are they'll provide insights you can draw from. Your
brain is a well, and the more you fill it up the more you can draw from
it.Make what you'd like to look at. If the copy you're writing, photo you're taking or layout you're creating doesn't interest you then chances are it won't interest anyone else. Make something you like and at least one person will dig it, the most important and critical one you know: yourself.
Don't worry about not being known when you start. Or for awhile. It's okay to be obscure. Do good work and people will notice. In the meantime, you can work out the kinks and develop your style and hone your craft. By the time people catch on, you'll be better than when you started.
Play nice with others. There's no reason to be a jerk. Any creative
field involves collaboration and being easy to work with and open to
others' ideas and opinions, and able to build on them, will take you
far. Besides, it's a small world and word'll get out if you're difficult
to work with. Be kind, be a breath of fresh air to those around you. Be
a lamp or a ladder or a lifeboat. (I read that somewhere.)Also, get a candy bowl. That's great for making friends.
