Here's a great example of going above and beyond the typical :30 TV spot or print ad or mobile app. It's just a simple and engaging video that gets people talking (I shared with about 47 people) and gives you a feel-good association to Coca-Cola.
Note how it ties back to the brand's tagline - Open happiness.
Enjoy Little Bits of Happiness
from Creativity Online
Say what you will about sugary soda, Coca-Cola definitely knows how to inject happiness into your day. This latest work, out of Coke Latin America and producer Landia, looks at the world a little bit differently, by stitching together security camera footage that has captured little acts of love, kindness, silliness and happiness.
The footage is set to the upbeat 'Give A Little Bit,' by Supertramp.
"People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture," said Martin Mercado, CD at Landia.
