Excuses Make You Look Bad

"Excuses are tools of incompetence used to build monuments of nothingness.

I've always loved that quote. And this one -  

"Don't make excuses. Your friends don't need them and your enemies won't believe them anyway." 

I came across this article that brought a really interesting perspective to making excuses at work.

Personally, I need to work on some of these too. (I'm notorious for #1.)

And knowing when/how to say "This wasn't necessarily my fault," but still being accountable and solution-oriented. Yeah, it may be true that the Project Manager didn't put the meeting on my calendar, but I could've asked, could've followed up, could've had the work ready on time any way. I am responsible for my successes. And my failures.

Plus, you always look bad throwing someone under the bus, so usually it's best to just say "My bad, I'm going to fix it now and make sure it doesn't happen again." 

Anyway, here's the article. 

3 Work Excuses That Make You Sound Bad 
from LearnVest
Jennifer Winter for The Daily Muse
Posted


 Benjamin Franklin is credited with saying, “He that is good for making excuses is seldom good for anything else.”

Well, Ben must have spent some time in an office.
Yes, we all live full, busy lives, and as a result, it’s inevitable something will come up that causes us to miss a deadline or be late for work once in a while. But while you’ll often need to give an explanation for your blunder, you should never make excuses.

The truth is, they don’t actually help you save face at all, and they risk damaging your relationships at work—or worse, convincing your boss you’re not equipped to handle your job.
So, what exactly is the difference between an explanation and an excuse? Your boss and colleagues probably have their own internal B.S. meter, but there are a few universal excuses that will almost always land you in hot water—and will never convince your audience your “explanation” was legit.
Read on for three common excuses you’ll hear in the office, and why you should avoid them at all costs.

1. “Blame it on the Train”

Extra points to all of you who immediately started singing Milli Vanilli—but in any case, as the pop duo learned, use these words and eventually everyone’s going to think you’re pulling a fast one. (Like an employee I once had who was over an hour late to work one day and told me it was because “the train was delayed.”)

OK, sure, sometimes the train, or the bus, or the carpool lane is a disaster, and there’s nothing you can do about it. But nine times out of 10, you should still make it to work on time, because you’ve built that unpredictability into your commute time. That’s what responsible adults do, right? Yes. Blame the train, and your boss will see right through it.

Instead, try being honest. I know it sounds risky, especially if you really just hit the snooze button one too many times, but guess what? Your boss is human, too (I hope) and I’m willing to bet she’s been tardy a time or two in her life. Being honest about the real reason you’re late shows you have the courage to own up to your mistakes, instead of assigning blame whenever something goes wrong. Just remember, you only get a free pass on flubs like this on the rare occasion—make it a habit, and honest or not, your boss won’t be so sympathetic.

2. “I’m Waiting for Bob in Accounting to Call Me Back”

The guys in accounting—or HR, or at the Post Office—really get a bad rap. Somehow, they’re always the ones to blame when a deadline has been missed or a project is taking longer than planned.
If you find yourself in this situation, it’s tempting to just stick it to Bob in accounting and hope your boss will roll her eyes and send you on your way. But trust me, it’ll never work out that smoothly.

First and foremost, the last thing your boss wants to hear when a deadline is near—or missed—is that it’s someone else’s fault. Chances are, if you’re responsible for reporting the status to your boss, you’re probably on the hook for making sure everything runs smoothly behind the scenes as well. That pretty much means it doesn’t matter if Bob (or anyone else, for that matter) is asleep at the wheel, because it’s your responsibility to make sure it gets done.

Secondly, not only will using this excuse make you look pretty lame to your boss, you won’t be making any friends in accounting, either. Blame Bob and you can bet he’s going to hear about it, and believe me when I tell you, you don’t want to be on the accounting team’s bad side.
Instead, make sure you’re fully engaged with everyone that plays a part in your project. A good rule of thumb is to always have enough information about the status—including any potential delays—that you could give an executive summary to your boss if surprised in the elevator. Your boss (and Bob) will thank you for it.

3. “I Don’t Know How”

This may be the granddaddy of all excuses, and should never—I repeat, never—be used when explaining why you whiffed on an assignment. Admitting you don’t know how to do something at the start of a project, immediately followed by “Please show me how,” is obviously OK—in fact, it’s essential to progressing in your career. But simply shrugging off duties or turning in projects incomplete due to ignorance will make you come across as, well, ignorant.

Fortunately, handling this situation is pretty straightforward—but you’ll have to roll up your sleeves. If you’re stuck, do some research. Try to figure out how to address the issue, and if you’re not making progress, start asking questions. Start with a colleague—who just might appreciate the coaching opportunity—and work your way up until you get it right.

And more importantly, next time you’re presented with an assignment that may be a tad out of your wheelhouse, be honest about it. Tell your boss you’d like to take on the responsibility, but also ask for a recommendation for an expert on the team you can use as a resource. Your boss knows you don’t know how to do everything—but she does want to know that you’re willing to figure it out, and that you’ll take some initiative if you’re stuck.

The difference between explaining yourself and making excuses is definitely a grey area, but if you keep these tips in mind, you’ll steer clear of most of those murky waters and cement your reputation in your boss’ mind as a star, not a slouch.

[images are my choices, not the article's]

The Bright Side of A Racist Ad

Racism in advertising is no joke. It's real, it happens and it's ugly. There are times it's subtle (read The Black Image in The White Mind) and sometimes it's overt, like these ads. But it's definitely there.

However, in this case, I think people took it a touch too far. 

I'm not the authority on all things Black and/or Caribbean, (I'm still in training, have 16 more credits I need to graduate) so I know my word doesn't speak for the whole race and culture, but seriously guys? 

Put the race card back in your pockets and calm the hell down everybody.

Early last week, several of my Caribbean friends and I were actually discussing the ad - and more importantly, people's responses to it. (I found out about it from this article that quotes someone saying that the fake accent was like "blackface with voices.") *insert side eye*

Here's the ad if you haven't been alive for the past week: 



My Caribbean friends and I all agreed that the ad was definitely funny and definitely perpetuating a stereotype – a positive one. (And let's be honest, 99% of ads play off stereotypes in some way or another.)

Plus, VW is not just using the Jamaican’s Are Happy stereotype to steal/mock/devalue/oppress anyone. It's more of a celebration. And they go all in, using Jimmy Cliff (a Jamaican musical icon) as the spokesperson, and his version of “C’Mon, Get Happy” in the ads.

We approved.

And Red Stripe does too. The “official” beer of Jamaica posted  this video. A smart, funny and impressively quick response to the VW ad and controversy around it. 


Great way for a brand to capatilise off of something that’s in the news and relevant, and to make a big splash without spending $4 million on a TV spot. (Like how the Old Spice Man You Man Could Look Like spot premiered online after the Super Bowl.) 

And the Jamaica Tourism Board has since put together a "Get Happy in Jamaica" package for visitors on their not-so-aesthetically-pleasing website.

Everybody is winning here. VW is getting lots of press and video views and Red Stripe and Jamaica are getting in on the action, too.

The Lesson: 
Think bigger. Think differently. Think strategically. And think quickly. 

Start thinking today about how you can add things like that to your book and your work.

How can you think strategically to get your brands buzz? And (clients will love this) how can you get more bang for your buck?  It's not always going to be a TV spot or an app or "something on Facebook." 

Oh, and make sure you don't do racist shit. Just because this instance isn't exactly awful, doesn't mean that other things like this may not be. Thread lightly and be respectful of other cultures. 
Remember, just because it's funny doesn't make it right. 

(And just because your one Black/Asian/Hispanic/Indian friend or coworker thinks it's okay doesn't make it okay.)

Back2Work: Procrastination Kills

Come over here. Come real, real close because I'll only say it once:

Stop frigging procrastinating!

If a great thought pops into your head - shoot, whether or not it's great - if you ever think "You know what would be cool..." or "Ooh! What if..." -- do not procrastinate. I repeat. DO NO PROCRASTINATE.

Procrastination is slow poison to Creativity. It's a swift kick to Success. Thinking "I'll get to it later..." or "I'll start after xyz..." will keep you in the purgatory of Average and Mediocre.

Procrastination is death.

I've kneed myself in the nuts so many times for letting procrastination make me have to stay up til 3 a.m. trying to pull unicorn kisses out of my ass to make some illusive idea mold into something sensible.

I've  put myself in timeout for not writing down that awesome thought I had in that sweet space between sleep and awake, that now I can only remember is "something about carrier pigeons..."

And I've definitely looked for the nearest bridge to jump off when I see someone do something I thought about days/months/years ago but never followed through with.

Let me help you. And myself.

In 2013, here's what we're going to do to: Kill Procrastination (before it kills you):

* Don't wait. Ideas can be slippery, sneaky little mofos that slide right through your fingers when you stop for a second to check out that cutie walking by. You have to grab them (the ideas, not the cutie), wrangle them and tie them down into your notebook where they'll never be able to get away. Don't promise yourself you'll get to it right after whatever seems more important right now. You're a liar. You won't. Plus there's no promising it'll be there when you get back anyway.

* Make Space. Even if it's opening a document, titling it and saving it. Or writing the assignment on top of the page then putting it in bold, underline and making it red. Set the place for the idea to live and grow. Don't leave it in a musty corner of your mind. You'll end up struggling in the dark reaching at the moldy residue of other ideas you've let die in solitary confinement. Find some place bright and right in your face to give that idea space to come to life.

* Do it now. If you have an idea or feel inspired, stop whatever you're doing right now and write it down. Whether you're in bed, on the toilet, in church or in surgery - when inspiration sparks and goes ignored you may lose it forever.

The shittiest feeling is thinking "I had a great idea, but I don't remember how it worked." So do yourself a favour and just make the time to give it the attention it needs.




A new idea or a burst of inspiration is like a baby with a dirty diaper. It needs to be attended to immediately before things get real messy. And stinky.

Get to work!

Super Ad Weekend 2013


My holiday hiatus ended up being longer than I anticipated. Yet shorter than I wanted.

But I’m back. Ready for 2013 and (cue the trumpets) one of the biggest nights in advertising this year – Super Ad Weekend (also known to sports fans as The Super Bowl)

I don’t know who’s playing or who. I’m not going to watch during Half Time. I’m most excited about the awesome/awful ads that are going to launch.

(I was that dork in college who taped the big game so I could fast-forward through the football parts and get to the ads. Thank goodness for YouTube and the greatness that is the Internet in 2013. Now I can just pretend to watch the game and then nerd-out on the ads in private later.)

There’s sure to be new (and hopefully great) stuff from Budweiser, Bud Lite, Coke and Pepsi, car brands (remember last year’s amazingly written Clint Eastwood Chrysler spot?), Doritos, Go Daddy and probably (but hopefully not) e-trade or whoever does the creepy talking babies.

According to the news, we can expected stuff from Blackberry 10, Best Buy, “Got Milk” and Axe, too. 

A :30 spot costs millions of dollars – not counting the costs of actually making the ads – so I hope these brands make good use of all that moula and fully titillate the Skittles out of me on Sunday evening.

Here are two spots that were pre-released. (I haven’t watched them. I have a strict no peek policy.)






Inspiration: Chalkboard Typography

Simply beautiful. That's all I have for you today. Some lovely type on chalkboard executions. No computers. Just a set of skilled hands and a good pair of eyes. (There are tutorials on how to fake it in Photoshop though - if your hands are unsteady traitors like mine are.)

Be inspired.

Marvellous Chalkboard Typography

From Abduzeedo.com
PauloGabriel Tue, 12/04/2012 - 14:37

Everybody loves a beautiful set of typography, but there's one style in specific that really catches everyone's attention. It's chalkboard typography... a handmade wonder for everyone's delight.

These are some examples of awesome chalkboard types done by some really talented artists, because it's clear that being made in a chalkboard by itself won't make any type beautiful, but it depends on the hand behind it... people with an eye for beautiful handmade typography. Don't forget to visit their portfolios for more of these! They'll appreciate it. Cheers. ;)

Typos, Tyops & Mispellings

Truth be told, I'm a bit of a fiend about spelling and grammar. The Internet short-hand and texting have practically ruined all that is good and sacred about the English language.

I got a text from my cousin recently that had "gud" "kool" "wud" and "i no rite!" and bits of my heart chipped off and fell into a deep abyss. It was pretty painful.

But he’s 18. (Not that it's acceptable, but I just don't trust anyone born after 1990 to understand anything.)

When I see adults, especially people at work, write foolishness like this, I want to beat them with a hot pipe.

Don’t let words make you look stupid (wrote about it here but felt it was worthy of repeating and ramming down your throats one more time).

A simple typo or misspelling can totally change the meaning of your sentence. And are a personal in the communications field - it kinda helps to be able to communicate effectively.



Here are some commonly misspelled and misused words that I need you to get right before 2013.




And while we’re at it. It’s A (space) LOT. Not ALOT. This site has a funny and memorable way to help you get it right.
The Alot is Better Than You At Everything.  





Tell your friends to tell their friends to tell their friends.



10 Most Innovative Viral Video Ads of 2012

First and foremost, let's just be clear that you don't make a viral video. You make a video,and people make it go viral. The virality (yup I made that up) isn't guaranteed.

Honestly, it's hard for advertisers/brands to get things to go viral because people often see through the BS - unless you're distracted by the Old Spice Guy's rock hard abs.

That being said, here are 10 cool video ads from 2012. Be inspired!

Is Your Campaign Working?

This campaign totally tickles me. It's quick. It's smart. It's funny. But when the chuckles die down a slew of questions pop up.

What are they selling? Books? But you pretty much just gave me the cliff notes versions, so why should I read it now?

And now that I've seen these great ads, what do you want me to do? Just laugh? What's the call to action?

Is there a website? A location? Something? Anything?

Granted this is from Italy so maybe it's popular there and I'm just out of the know, but I'd still like to know who the brand is. When I tell my friends about these ads I should be able to say "Just saw this cool ad by (brand) for (product/service)."

Tip: Think about that when you're working on your stuff.

Is it explicit who you are advertising for?
Is the product/service evident?
Are the product/service benefits clear?
Do people know what to do next? (go to a store? go online? light themselves on fire?)

Awesome-or-Awful.com definitely goes into this on a very detailed level but you should be asking yourself these questions.

Here's the campaign for Quercus Books, which according to my BFF Google, is a bookseller/publisher.







Using Pop Culture In Your Book

You know that saying - art imitates life. Or life imitates art? It's kinda like that for advertising.

Advertising influences pop culture and pop culture influences advertising.

For a minute there, everyone was says Whaaazzzzzup and Got (insert anything you think of)?






Advertising did that. 

And a lot of advertising is based some way on pop culture - Seen recently in Old Spice Saves The World before 2012 game


And Verizon Fios's Break Up With Cable meme campaign


And Deisel's Pre-Internet Shoe campaign



What's important to note here is how their entire campaign isn't based on the pop culture reference - the brand is still very relevant and there is usually strategic reason as to why they're using that device. Diesel's is the best example - they're relaunching a shoe from 20 years ago - before the Internet and Facebook.

Tip: An important thing to note though is that pop culture is constantly changing and what's popular this month/year will be old news soon. Imagine if you had a whole campaign around MySpace in your book. Aaaaawkward.

So while all these ideas are cool and topical, this might not be the case when you graduate or after your first year at work. Make sure you choose wisely.

The Lesson: When you're working on stuff for your book or work or whatever, make sure there's a reason you're using the pop culture reference and make sure it fits with the brand. Or any reference really - a historical character/event, a superhero, a celebrity, an elephant... Whatever it is, it needs to have a reason for being in the ad and with that brand.

You can't just use things for the sake of using them. That's called borrowed interest. It's gimmicky, lazy and sucks.

Don't suck.

Promote Yourself

Sadly, having a great portfolio doesn't necessarily guarantee you a job.

It may take some time, and some work, to get your foot in the door. There are hundreds of other creative wannabes out there. How are you going to stand out from the creative crowd?

How are you going to get your name out there? How are you going to show your skills, enthusiasm and overall awesomness to the world?

I've already shared a few examples of ways to promote yourself - Creative Job Hunting


and featured a few student projects that have given them notarity, like Go Art Director Go 



and TypeConnection 




And an entire a class at the Creative Circus did CCHS 2012 


I came across this fun piece on AgencySpy and thought it was another great example of ways you can get seen - and written about*



*Just make sure your book is as awesome as your idea. 

Get to work!

Photoshop Fails


Whether you're an art director or a copywriter, knowing how to use Adobe's Creative Suite is going to take you far in this business.

Copywriters, it helps to know your way around the programs. Just in case your partner is busy or absent or nonexistent and you need to get shit done asap. Even just being able to put things together to make a PDF is going to help you.

But art directors and designers - if you don't know how to use these programs - how to make layer comps, how to organise your files properly and how to design the shit out of ads - then you need to get to work. Immediately. 

It's your job to know the ins and outs of Photoshop and inDesign - and shoot if you can throw in some AfterEffects and/or 3D imaging you're golden.

When it comes to your portfolio - having the work in your book look polished, professional and print-ready - stuff you'd see in a magazine or online or wherever for real for real makes a big difference.

Check out these sites for Photoshop Tutorials

Photoshop Tutorials
Adobe Tutorials
Planet Photoshop
Abduzeebo Tutorials
Lynda.com (not free)

And promise me you won't commit any of these Photoshop Fails

Like this one from Business Insider 


Or these

Or overphotoshopping






Inspiration: Cure For Eyeball Boredom

A coworker introduced me to this site and I'd like to introduce it to all of you.

Visual News, meet the Creative Wannabes. Creative Wannabes, meet Visual News.


 This site is pretty much creative porn. Colours everywhere. Awesome design pieces. Murals. Art projects. Infographics. Photography.

It's tagline is "The Cure For Eyeball Boredom" and it needs to be on your list of Sites That Spark Creativity

Hope this gives you a jolt of inspiration and brightens up your Tuesday.

Here are a few of my favs so far: