New Ads For Old Things

Do you have anything in your book for a classic product? Something you remember from your childhood that's still around? Something that is so a part of our culture and lives that we don't even think about it?

Everyone else is working on the popular brands (Coke), local kitschy places (Brad's Bacon Bits & Tire Shop), or just making up products (Glow in the Dark Tide) - you should start thinking about creating something great for well-known brands that have survived decades of changing tastes, cultural shifts and technological advancements?

Stuff like LL Bean, Campbell's condensed soups, Hersey bars, Wilson footballs, Little Debbie, Wonderbread, Vaseline, Post-its, and Hasbro.

Check out these print ads for Scrabble (made by Hasbro.)
Some of them make you think, some make you smile, all in all, you get it and they all remind you that the most awesome game ever still exists.

What can you reach back into the past to relevant in 2013?

What awesome digital and social ideas could you come up with for Scrabble or another board game? (Think Connect Four, Battleship, Monopoly, Candyland etc.)

Get to work!

Great Ads For The Greatest Game Ever. 
(I may be slightly biased.)


















Beer & Your Interview

I've been quoted saying "If Heineken were a man, I'd marry him." This is just another reason among the 42 million reasons I love Heineken.

Their latest project, The Candidate, is smart, creative and funny. (All things I love.) Plus it highlights some really valuable things about job interviews to help you do better. (Things you should love.)

The actual project sought to sift through over 1700 applications to find the most creative, passionate and spontaneous person to join Heineken's Events & Sponsorship Marketing Department.

The three-and-a-half minute video compilation of the project (*ahem* promotional stunt - I mean, they didn't do all this just because they had a seat to fill. They did this for press. Hint: it's working.) Anyway, the video shows what these guys went through - pretty random and kind of extreme stuff - but it really did point out some of the pitfalls people usually fall into when they go on interviews. And more importantly, truly exhibits how stepping outside of your comfort zone and being quick on your feet can get you further than you think.

Sounds kind of familiar right?

It should. I've been yapping about this stuff for over a year now. (I'd post links of relevant posts but I'm lazy today.)

At this very moment there are thousands of people who are reaching out to the same hundred creative recruiters for the same fifty jobs.

They're all passionate. Focused. Talented. Smart. Eager. Hardworking.

Just like you.

What can you do to win?

Here's what you can learn from The Candidate.

1. Don't say what you think they want to hear. Sounds cliche - but be true to yourself. Show who you are, how you're different and why you're great. If you are the right fit for the agency, you'll both know.

2. Be agile. You never know what may happen - what could go wrong - what could pop up. You have to be ready to deal with anything and most importantly, to change and adapt in an uncertain situation.

3. Be honest about how you feel. Are you nervous? Are you excited? Are you having a good time? Are you not sure what that question means? Interviewers are human. And they know you are. So don't be afraid to be imperfect and unscripted.

4. Get comfortable with the interviewer. Ask about their career path, their day to day job, their take on the agency, the industry, the position. Talk about their dog or whatever else you pick up they're passionate about. People want to work with someone they can talk to and hang out with. And, of course, someone they can trust.

5.  Leave an impression. When you write back in a day or two, how do you want them to remember you? What are the two or three main things you want them to be able to say to someone else about you - that they can only say about you and not Joe, John, Joanna or Jamie?

Good Beer Ads=Good Times?

Been talking about serious stuff recently. Today, let's go the complete opposite - what's more fun than beer?

Well, lots of things actually. Because working on beer advertising isn't really that fun.

Sorry to burst your bubble. 

Working on a beer brand is surprisingly challenging - from legal constraints to no real product differentiation to the daunting fact that you can do anything and the crushing reality that everything has already been done. Plus, having to be funny on demand and appeal to the mass market without offending anybody is like doing cartwheels through a mine field.

And don't forget, everyone has to keep the labels forward. Oh. And you can't actually show people drinking the beer.

Yeah. Good times I tell ya. Good times.

TIP: Unless you can come up with some amazing social extension/app/totally innovative game-changing thing - don't put beer ads in your book. 

Here are some of my favs from my memory and The Best 40 Beer Print Ads, 75 Creative and Humorous Beer Ads and 11 Best Goddamn Beer Ads Ever.

(Full disclosure: I'm partial too all things Heineken)



















Friday Treat: Google's Latest

What's better -

A. The amazingness that is Google Glass? Check out the video posted Wednesday of Google Glass - augmented reality glasses that respond to voice commands and do just about anything a smart phone can -  view images, messages, maps, video chats, etc - right in front of you, while you're doing whatever else you want to do.


Read How They Work

B. Or are the comments below the YouTube video the real stars here?














C. Or maybe it's the fact that you can get one sooner than you thought?

They're accepting applicants for beta testers - with a surprisingly simple process that starts with

"Using Google+ or Twitter, tell us what you would do if you had Glass, starting with the hashtag #ifihadglass."

Applications due Feb 27. Get all the info and apply now.

(Note how they didn't include Facebook lol. Play nice kids!)


All in all, a whole heap of amazing.

Make a PSA Today

Milk advertising is mostly propaganda and spin*. People think I'm weird when I say this. But I think it's weird that humans are the only species that drink another animal's milk and the only ones that drink milk as adults. Well, besides for cats, who are given cow's milk by humans... so... yeah. Bottom line is: Y’all are weirdos.

Anyway, I figured, if advertising could get seemingly sensible humans to do something so borderline ridiculous and against nature, then what else could advertising to get people to do?

The diabolical side of me first thought- "Take over the world!" [insert evil laughter]

But then the sweet part of me said- "Fix the world."

We work so hard every day to get people to buy things, to spend money and to over-indulge.

How about if we used our skills for good?

I say all this to ask - Do you have a PSA in your book yet? Or at least something, anything, that isn’t about spending, but about doing? Something that will move people to act or to change? Or at least think?

The image above is one of my favs that has stuck with me for years. It’s simple and striking.

Here are some others I thought were cool. Be inspired. Go create something that can fix the world.

Right now.



You can be funny:





Illustrative:


 

Depressing:
















Above all else, be smart:








And to not be a total Debbie Downer, here’s a video montage of cats loving or hating water.



* I'm not going to get into it now my whole anti-milk tirade, but milk doesn't really do a body good and isn't really going to help you lose weight and won't stop you from getting osteoporosis. And non-organic cow's milk... shudder.

Change The World. Or A Law.


Still in the political tip for some reason - don't ask.

Realised I don't think I've ever seen a book with political ads. Maybe "Go Vote" things, but nothing more actionable.

Could be interesting to try your hand at it.

Not for actual candidates (way too polarising) but may try doing something for laws and propositions and social causes.

Ooh! I'm excited! This could be great!! You should totally do this

What if you could create ads that you can see directly how well it works? What if your ad changed the country? What if you could make people's lives better? 

What if you created a campaign for/against Prop 8, Prop 37 or Arizona SB 1080  (gay marriage, GMOs, racism respectively)? ((full disclosure: I'm disgustingly liberal. ))

How could you educate people and motivate them to actually act?

Here are some ads I found for the laws I mentioned above - and while these particular issues may no longer be very relevant (they are) - there are others out there. (A lot) And there will be many, many more. (Unfortunately)

The most important thing that came out of my search was this: I'm sure you can do much, much better than this. 

Research what's going on out there, pick a side, then create something that will make people think - or better yet - act.

 
 
 




Run For The White House: Best Political Ads

In honor of yesterday being Presidents' Day, I'd like to share some famous political ads.

It's been an interesting history -- from town halls and meetings to propaganda posters and print ads to radio to TV to Obama's incredible social strategy -- I'm not going to go into the details (partially because I don't know all of it) but here's a link that I found helpful and informative. Feel free to read A Brief History of Political Advertising in the USA in your leisure.

Whether you've been paying attention or not (the last two elections have been difficult to miss - even if you tried), here are some of the bests from elections past.


(one of my favs.)

Yikes

(Can't lie, it's catchy)


Such a creative insight.

This isn't even an ad - which is part of what makes it great.

And then there's this:
  Not for TV, not official from the party, but shareable, digital and great for reaching a younger audience.

Go Here: Social Media Week

Social Media Week is upon us!

Y'all know I love the Internet, I also have a thing for social media. It's off and on. We go through things sometimes. But I always keep coming back.

Next week is Social Media Week in Copenhagen, Hamburg, Lagos, Miami, Milan, New York, Paris, Singapore, Tokyo and D.C.

According to their site: "Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Our mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information."

According to me: This is gonna be awesome.

Check out the site SocialMediaWeek.org to find events in your city.

FYI: Some of the events are free, some of the more awesome sessions are not.

Here are some of the free ones in New York that I'm going to try to check out.













































See more for New York

Follow them on Twitter @socialmediaweek

Make Somebody Cry

When making an ad of any sort, your goal should be to reach people -- and to make them respond.

Whether it's to laugh, or to cry, or to run out immediately and buy something - always ask yourself "Is this going to get a reaction?"

I had a teacher in portfolio school say "Whether somebody loves it or completely hates it, at least they reacted to it. You never want someone to go Meh. You never want to be forgettable." (Those weren't his actual words and I'm pretty much a liar for using quotes here but you weren't there so you can't prove anything.)

People usually go for funny (which isn't as easy as it sounds). But what about making someone sad/thoughtful/introspective?

Here are some ads that made me cry. (In full disclosure, I cried during The Lion King and almost needed therapy after watching City of Angels. But they had hours to work on my heart strings, these ads are 60 seconds or less.)

Enjoy. Well, don't enjoy...I don't know. Just be inspired.










50 Sites You Should Bookmark Now

First off, let me just say that I fricking LOVE the Internet. If the Internet were a man, I'd totally marry him, quit my job and have hella Internet babies and spend my days teaching, cooking, cleaning and doing whatever the Internet told me to do. I will be his Subservient Chicken. And we'll live happily ever after (hopefully in a mansion somewhere in the world wide web.)

But I digress

In case you weren't paying attention, or maybe forgot or didn't have the time - Time Tech was kind enough to collect the most awesome websites of 2012 and share it with me. (Probably not me personally, but I'd like to think that so let me have this.)

And now I'm sharing it with you.

Who will you share it with? 

50 Best Websites 2012

TIME's annual salute to sites and services that keep you entertained and informed, save you time and money — and maybe even change your life. 

Here's the full link because it's one of those awfully designed pages that makes you click through to read more instead use my two finger scroll like real people. 

Here's one of my favs: 

Songza
" When you’re listening to music online, you can painstakingly create your own playlists. You can rely on technology such as that employed by Pandora to choose songs you’re likely to enjoy. Or you can drop into Songza, where the hard work of constructing playlists is done by the site’s music experts; the only technology they use is their own good taste. The Music Concierge feature lets you choose a scenario (such as “Cooking Breakfast” or  ”Unwinding After a Long Day”) and helps you home in on a genre (like “Smooth Rockabilly” or “Frat-Rap House Party”). Then you just sit back and listen."







Tuesday Inspiration: Think of Travel

Everybody needs a travel-related piece in their book. I don't know if this is a fact or not. I may have just made it up. But it makes sense to me right now.

First off, travel is amazing. Seriously. You grow so much, get inspired beyond your wildest dreams, and actually experience some of your wildest dreams. And not I'm not exaggerating.

Seeing different parts of the world, experiencing different cultures and being thrust into a situation where everything is different and strange and now you're the odd one out is amazing for your character. And your creativity.

I asked for a week off during portfolio school to take my sister to London and Paris. The copywriting department head said: "Go. You can learn more there in a week than you can in a quarter here."

Not to be a cliche, but life is the best teacher. And travel is sort of like a cheat sheet.

So my first bit of advice is to travel.

My second bit, is to work on some piece of travel for your book. Whether it's a tourism ad for Oaxaca or a travel brochure for Lincoln, Nebraska - challenge yourself to find ways to make the seemingly unattainable or average feel indispensable.

That's what our jobs are, right. To sell a dream. What's a better dream than getting away from it all?

To inspire you, here are two pieces I really like. One is a fun and bold personal project by some Kentucky-loving creatives and the other is a classy, dreamy series of typography and travel.

Do something -- anything -- that will move people. Literally.

Kentucky for Kentucky
from Kentuckyforkentucky.com



Kentucky Kicks Ass - Rebranding Kentucky from Kentucky for Kentucky on Vimeo.

Europe in Letters: Location Typography
from Visual News









Excuses Make You Look Bad

"Excuses are tools of incompetence used to build monuments of nothingness.

I've always loved that quote. And this one -  

"Don't make excuses. Your friends don't need them and your enemies won't believe them anyway." 

I came across this article that brought a really interesting perspective to making excuses at work.

Personally, I need to work on some of these too. (I'm notorious for #1.)

And knowing when/how to say "This wasn't necessarily my fault," but still being accountable and solution-oriented. Yeah, it may be true that the Project Manager didn't put the meeting on my calendar, but I could've asked, could've followed up, could've had the work ready on time any way. I am responsible for my successes. And my failures.

Plus, you always look bad throwing someone under the bus, so usually it's best to just say "My bad, I'm going to fix it now and make sure it doesn't happen again." 

Anyway, here's the article. 

3 Work Excuses That Make You Sound Bad 
from LearnVest
Jennifer Winter for The Daily Muse
Posted


 Benjamin Franklin is credited with saying, “He that is good for making excuses is seldom good for anything else.”

Well, Ben must have spent some time in an office.
Yes, we all live full, busy lives, and as a result, it’s inevitable something will come up that causes us to miss a deadline or be late for work once in a while. But while you’ll often need to give an explanation for your blunder, you should never make excuses.

The truth is, they don’t actually help you save face at all, and they risk damaging your relationships at work—or worse, convincing your boss you’re not equipped to handle your job.
So, what exactly is the difference between an explanation and an excuse? Your boss and colleagues probably have their own internal B.S. meter, but there are a few universal excuses that will almost always land you in hot water—and will never convince your audience your “explanation” was legit.
Read on for three common excuses you’ll hear in the office, and why you should avoid them at all costs.

1. “Blame it on the Train”

Extra points to all of you who immediately started singing Milli Vanilli—but in any case, as the pop duo learned, use these words and eventually everyone’s going to think you’re pulling a fast one. (Like an employee I once had who was over an hour late to work one day and told me it was because “the train was delayed.”)

OK, sure, sometimes the train, or the bus, or the carpool lane is a disaster, and there’s nothing you can do about it. But nine times out of 10, you should still make it to work on time, because you’ve built that unpredictability into your commute time. That’s what responsible adults do, right? Yes. Blame the train, and your boss will see right through it.

Instead, try being honest. I know it sounds risky, especially if you really just hit the snooze button one too many times, but guess what? Your boss is human, too (I hope) and I’m willing to bet she’s been tardy a time or two in her life. Being honest about the real reason you’re late shows you have the courage to own up to your mistakes, instead of assigning blame whenever something goes wrong. Just remember, you only get a free pass on flubs like this on the rare occasion—make it a habit, and honest or not, your boss won’t be so sympathetic.

2. “I’m Waiting for Bob in Accounting to Call Me Back”

The guys in accounting—or HR, or at the Post Office—really get a bad rap. Somehow, they’re always the ones to blame when a deadline has been missed or a project is taking longer than planned.
If you find yourself in this situation, it’s tempting to just stick it to Bob in accounting and hope your boss will roll her eyes and send you on your way. But trust me, it’ll never work out that smoothly.

First and foremost, the last thing your boss wants to hear when a deadline is near—or missed—is that it’s someone else’s fault. Chances are, if you’re responsible for reporting the status to your boss, you’re probably on the hook for making sure everything runs smoothly behind the scenes as well. That pretty much means it doesn’t matter if Bob (or anyone else, for that matter) is asleep at the wheel, because it’s your responsibility to make sure it gets done.

Secondly, not only will using this excuse make you look pretty lame to your boss, you won’t be making any friends in accounting, either. Blame Bob and you can bet he’s going to hear about it, and believe me when I tell you, you don’t want to be on the accounting team’s bad side.
Instead, make sure you’re fully engaged with everyone that plays a part in your project. A good rule of thumb is to always have enough information about the status—including any potential delays—that you could give an executive summary to your boss if surprised in the elevator. Your boss (and Bob) will thank you for it.

3. “I Don’t Know How”

This may be the granddaddy of all excuses, and should never—I repeat, never—be used when explaining why you whiffed on an assignment. Admitting you don’t know how to do something at the start of a project, immediately followed by “Please show me how,” is obviously OK—in fact, it’s essential to progressing in your career. But simply shrugging off duties or turning in projects incomplete due to ignorance will make you come across as, well, ignorant.

Fortunately, handling this situation is pretty straightforward—but you’ll have to roll up your sleeves. If you’re stuck, do some research. Try to figure out how to address the issue, and if you’re not making progress, start asking questions. Start with a colleague—who just might appreciate the coaching opportunity—and work your way up until you get it right.

And more importantly, next time you’re presented with an assignment that may be a tad out of your wheelhouse, be honest about it. Tell your boss you’d like to take on the responsibility, but also ask for a recommendation for an expert on the team you can use as a resource. Your boss knows you don’t know how to do everything—but she does want to know that you’re willing to figure it out, and that you’ll take some initiative if you’re stuck.

The difference between explaining yourself and making excuses is definitely a grey area, but if you keep these tips in mind, you’ll steer clear of most of those murky waters and cement your reputation in your boss’ mind as a star, not a slouch.

[images are my choices, not the article's]

The Bright Side of A Racist Ad

Racism in advertising is no joke. It's real, it happens and it's ugly. There are times it's subtle (read The Black Image in The White Mind) and sometimes it's overt, like these ads. But it's definitely there.

However, in this case, I think people took it a touch too far. 

I'm not the authority on all things Black and/or Caribbean, (I'm still in training, have 16 more credits I need to graduate) so I know my word doesn't speak for the whole race and culture, but seriously guys? 

Put the race card back in your pockets and calm the hell down everybody.

Early last week, several of my Caribbean friends and I were actually discussing the ad - and more importantly, people's responses to it. (I found out about it from this article that quotes someone saying that the fake accent was like "blackface with voices.") *insert side eye*

Here's the ad if you haven't been alive for the past week: 



My Caribbean friends and I all agreed that the ad was definitely funny and definitely perpetuating a stereotype – a positive one. (And let's be honest, 99% of ads play off stereotypes in some way or another.)

Plus, VW is not just using the Jamaican’s Are Happy stereotype to steal/mock/devalue/oppress anyone. It's more of a celebration. And they go all in, using Jimmy Cliff (a Jamaican musical icon) as the spokesperson, and his version of “C’Mon, Get Happy” in the ads.

We approved.

And Red Stripe does too. The “official” beer of Jamaica posted  this video. A smart, funny and impressively quick response to the VW ad and controversy around it. 


Great way for a brand to capatilise off of something that’s in the news and relevant, and to make a big splash without spending $4 million on a TV spot. (Like how the Old Spice Man You Man Could Look Like spot premiered online after the Super Bowl.) 

And the Jamaica Tourism Board has since put together a "Get Happy in Jamaica" package for visitors on their not-so-aesthetically-pleasing website.

Everybody is winning here. VW is getting lots of press and video views and Red Stripe and Jamaica are getting in on the action, too.

The Lesson: 
Think bigger. Think differently. Think strategically. And think quickly. 

Start thinking today about how you can add things like that to your book and your work.

How can you think strategically to get your brands buzz? And (clients will love this) how can you get more bang for your buck?  It's not always going to be a TV spot or an app or "something on Facebook." 

Oh, and make sure you don't do racist shit. Just because this instance isn't exactly awful, doesn't mean that other things like this may not be. Thread lightly and be respectful of other cultures. 
Remember, just because it's funny doesn't make it right. 

(And just because your one Black/Asian/Hispanic/Indian friend or coworker thinks it's okay doesn't make it okay.)

Back2Work: Procrastination Kills

Come over here. Come real, real close because I'll only say it once:

Stop frigging procrastinating!

If a great thought pops into your head - shoot, whether or not it's great - if you ever think "You know what would be cool..." or "Ooh! What if..." -- do not procrastinate. I repeat. DO NO PROCRASTINATE.

Procrastination is slow poison to Creativity. It's a swift kick to Success. Thinking "I'll get to it later..." or "I'll start after xyz..." will keep you in the purgatory of Average and Mediocre.

Procrastination is death.

I've kneed myself in the nuts so many times for letting procrastination make me have to stay up til 3 a.m. trying to pull unicorn kisses out of my ass to make some illusive idea mold into something sensible.

I've  put myself in timeout for not writing down that awesome thought I had in that sweet space between sleep and awake, that now I can only remember is "something about carrier pigeons..."

And I've definitely looked for the nearest bridge to jump off when I see someone do something I thought about days/months/years ago but never followed through with.

Let me help you. And myself.

In 2013, here's what we're going to do to: Kill Procrastination (before it kills you):

* Don't wait. Ideas can be slippery, sneaky little mofos that slide right through your fingers when you stop for a second to check out that cutie walking by. You have to grab them (the ideas, not the cutie), wrangle them and tie them down into your notebook where they'll never be able to get away. Don't promise yourself you'll get to it right after whatever seems more important right now. You're a liar. You won't. Plus there's no promising it'll be there when you get back anyway.

* Make Space. Even if it's opening a document, titling it and saving it. Or writing the assignment on top of the page then putting it in bold, underline and making it red. Set the place for the idea to live and grow. Don't leave it in a musty corner of your mind. You'll end up struggling in the dark reaching at the moldy residue of other ideas you've let die in solitary confinement. Find some place bright and right in your face to give that idea space to come to life.

* Do it now. If you have an idea or feel inspired, stop whatever you're doing right now and write it down. Whether you're in bed, on the toilet, in church or in surgery - when inspiration sparks and goes ignored you may lose it forever.

The shittiest feeling is thinking "I had a great idea, but I don't remember how it worked." So do yourself a favour and just make the time to give it the attention it needs.




A new idea or a burst of inspiration is like a baby with a dirty diaper. It needs to be attended to immediately before things get real messy. And stinky.

Get to work!

Super Ad Weekend 2013


My holiday hiatus ended up being longer than I anticipated. Yet shorter than I wanted.

But I’m back. Ready for 2013 and (cue the trumpets) one of the biggest nights in advertising this year – Super Ad Weekend (also known to sports fans as The Super Bowl)

I don’t know who’s playing or who. I’m not going to watch during Half Time. I’m most excited about the awesome/awful ads that are going to launch.

(I was that dork in college who taped the big game so I could fast-forward through the football parts and get to the ads. Thank goodness for YouTube and the greatness that is the Internet in 2013. Now I can just pretend to watch the game and then nerd-out on the ads in private later.)

There’s sure to be new (and hopefully great) stuff from Budweiser, Bud Lite, Coke and Pepsi, car brands (remember last year’s amazingly written Clint Eastwood Chrysler spot?), Doritos, Go Daddy and probably (but hopefully not) e-trade or whoever does the creepy talking babies.

According to the news, we can expected stuff from Blackberry 10, Best Buy, “Got Milk” and Axe, too. 

A :30 spot costs millions of dollars – not counting the costs of actually making the ads – so I hope these brands make good use of all that moula and fully titillate the Skittles out of me on Sunday evening.

Here are two spots that were pre-released. (I haven’t watched them. I have a strict no peek policy.)